Select Suites, a Southwestern real estate investment company, recently installed Level One’s “Multi-Fi” into four existing rental communities in Chandler, Mesa & Tempe, Arizona.
And they’re delighted that they did.
“The WiFi service is quite fast,” says Jeff Bard, Vice President and CEO of Select Suites. “I would consider it amazing given the fact it is a wireless connection. The residents are thrilled by it. It has been commonplace for a while for apartment communities to have WiFi service in common areas and pool areas; residents have almost come to expect that. However, when they learn the service is included in their apartment home, they are impressed, excited . . . and grateful.”
Select Suites’ current portfolio includes 1,094 apartment units, valued at over $100 million. Select Suites and Level One Communications have an ongoing relationship, with Level One providing help desk services and on-site support services.
“We see our partnership with Level One Communications to be a long-term prospect,” says Mr. Bard. “They’ve been great partners with us — delivering a much-needed product with excellent customer service, that helps us create value through an improved cash flow.”
“Partnering with Select Suites has been great,” says Level One Communications VP Chase Dubs. “They understand how adding WiFi to their communities helps add value by increasing occupancy and rent levels.”
With large numbers of units in the existing installations (200 units in two, 222 and 436 in the others), fast, reliable Internet is vital. Lightning-fast, free WiFi helps satisfy current residents and attract new ones – and Select Suites appreciates the way Level One helps achieve that goal. “Level One WiFi certainly has aided our resident retention efforts beyond our expectations,” Mr. Bard says.
According to Mr. Bard, Level One WiFi offers much more than speedy Internet connections. Every aspect of the service – from installation to 24/7 tech support – is fine-tuned to create the easiest experience possible for both residents and property managers. “The service team is really dedicated to responding quickly and fixing any problem the first time,” Mr. Bard explains.
He was equally enthusiastic about Level One’s friendly customer service: “The customer service that the entire team deploys is one of the hallmarks of working with Level One. They work hard, respond immediately and communicate thoroughly. It is a unique experience.”
From Mr. Bard’s perspective, one of the nicest extra “perks” Level One WiFi offers is custom marketing materials. For each new client, Level One creates a unique marketing campaign, designed to alert potential residents to the benefits of a rental community with free WiFi. Inspire WiFi’s campaign for Select Suites included postcards to send out to prospective residents, signage for the clubhouse and connection guides for existing residents.
“The customized marketing collaterals are all nicely and professionally done,” Mr. Bard says. “Our marketing director will interact with Level One WiFi’s people to get it just the way we want it each time we deploy the service. It helps us get the message out to our residents, prospects and the public in general. And at no extra charge –it’s all included in our one price.”
Overall, Select Suites is delighted with the way Level One WiFi has added value to their rental communities – and created an edge that makes them stand out from competitors.
“We feel like it really gives us a leg up,” Mr. Bard says. “We have something our competitors don’t have.”